With golf fever set to hit the country for the Ryder Cup this September, many Scottish golf clubs, tour operators and accommodation providers are reporting an increase in bookings across 2014.
New feedback from VisitScotland’s industry partners shows that pre-booked tee times, advanced bookings for golf and sightseeing tours, and advanced hotel bookings have grown significantly in comparison with 2013.
For some golf clubs advanced bookings are up 50% on September 2013 and Dunbar Golf Club indicated that Scotland being in the global golf spotlight in 2014 has definitely increased their bookings, which are almost full during the Ryder Cup in September.
Tour operators are also feeling the benefit with McLaren Travel, who specialise in golfing and sightseeing tours, estimating that their bookings will be up around 45% in comparison with last year.
VisitScotland chairman Mike Cantlay said: “There’s no doubt that in the last few years Scotland has enjoyed a significantly increased profile on the worldwide golfing stage thanks to being host nation of the 2014 Ryder Cup and it is fantastic to see the industry already feeling the impact, not just for September but throughout the whole of 2014.
“In the short term, the local accommodation, visitor attractions, golf courses, restaurants and many more businesses will certainly feel the benefit.
“In the long term, with more than 250,000 spectators attending and stunning television shots of Scotland reaching more than half a billion people across the world, this is a unique opportunity to enhance and showcase Scotland not only as the Home of Golf but also a destination for future leisure and business trips.
“This year is our springboard, our chance to secure a legacy.
“We have used the global focus on Scotland to upweight our dedicated golf marketing programme, which sees more than £1m targeted annually to promote Scotland throughout the UK and in other key markets overseas.
“Although bookings are strong, with over 550 incredible golf courses and a wide range of accommodation options, there are still plenty of opportunities available for those wanting an authentic golfing experience in Scotland, the Home of Golf during Ryder Cup year.
“We look forward to welcoming you all!”