A powerful new campaign from the Scottish Government and Road Safety Scotland urges drivers to watch their driving on rural roads.
Country roads account for over half of fatal accidents on Scotland’s roads. Last year alone 755 people were killed or seriously injured driving on country roads and three out of four of those were men.
The new advert follows a man losing control of his car with devastating consequences. The emotional campaign is particularly targeted at young male drivers aged 22-40 who have a higher risk of being involved in a crash.
Scotland and Glasgow rugby player, Stuart Hogg, tragically lost his best friend, Richard Wilkinson, in a crash on a country road in 2009 and is supporting the campaign. Stuart said: “Losing my best mate Richard will live with me forever and was one of the hardest things I’ve ever had to go through. It could have easily been me and I think about him every day and all of the things he’s missed out on.
“I’m supporting the new campaign to encourage people to take extra care on country roads and I hope I’m doing Richard and his family proud.”
Minister for Transport and Islands Derek Mackay said: “We are committed to achieving safer road travel in Scotland for everyone and clearly we are heading in the right direction.
“However we still have a long way to go, particularly with younger male drivers. We have been making good progress, but there is still more to be done to help reduce fatalities on our roads.”