Virgin Trains East Coast management team completed

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Newly-launched train operator Virgin Trains East Coast has completed its senior management team with the appointment of Alison Watson as its new Customer Experience Director.

Alison joins the train operator following a successful career in the travel and aviation industries, and sees her appointment as a reflection of the synergies between the air and rail markets.

The appointment completes the senior management team at Virgin Trains East Coast, which began operating train services and managing stations on the line between London King’s Cross and Edinburgh Waverley on March 1.

Alison said: “I’m very excited about joining the Virgin Trains East Coast team, and am looking forward to making a positive difference to this new venture which brings together the management expertise of Stagecoach and the internationally successful Virgin brand.

“My priorities will include formulating a long-term customer strategy, and to play an important role in delivering an improved customer experience, through innovation and investment in our people. The new Virgin Trains East Coast operation is a huge opportunity to exceed customers’ expectations and be a part of the team which will make the company the number one leader on the UK’s rail network.”

Over £140 million will be invested in the new franchise delivering major improvements for customers. Passengers will also benefit from new trains, an improved timetable with faster journeys.