Borders tourism businesses are being urged to join with VisitScotland and the Scottish Borders Tourism Partnership at a partnership industry conference to be held in St Boswells later this month.
Local voices from the tourism industry have an opportunity to discuss with the leading tourism organisations how they can best work together to drive tourism growth in the region.
The event will present keynote speaker, Professor John Lennon; founding Director of the Moffat Centre which is the UK’s largest university based consultancy and research centre for tourism, travel market research and business development. Professor Lennon’s presentation, ‘Tourism Businesses - how to survive in a recession’, will look at the impacts of the recession on tourism businesses, consumer trends and managing a business in difficult market conditions.
Catherine Maxwell-Stuart, Chair of the Scottish Borders Tourism Partnership will provide delegates with an update on the most recent activity of the Scottish Borders Tourism Partnership.
During the day there will be a series of interactive workshops which will focus on digital media, marketing and opportunities for tourism businesses for next year’s year of Creative Scotland. Local produce will be served at lunchtime which will provide a valuable networking opportunity for attendees and the afternoon will include an update on the Scottish Thistle Awards as well as a panel session with questions and answers hosted by the organisers. An additional workshop on ‘accessible tourism’ will also be available.
The joint industry conference will take place on Thursday, December 1, at the Buccleuch Arms Hotel in St Boswells, from 10am to 3.30pm.
Sandi Hellowell, regional director of VisitScotland, said: “The conference presents an excellent opportunity for all local businesses to join with the region’s industry body - the Scottish Borders Tourism Partnership, the region’s official tourism organisation - VisitScotland and other tourism operators to demonstrate their commitment to driving forward tourism in the area. Only by working in partnership can we achieve sustainable growth in this industry which is an extremely important contributor to employment and the economy of the region.”
Catherine Maxwell Stuart, chair of the Scottish Borders Tourism Partnership, added: “This event is a great opportunity for all tourism businesses in the Borders to come together, network and find out about the opportunities for attracting more business in 2012.”
You can register for the event at-http://www.eventbrite.co.uk/event/2333467464 .
Registration closes on at 12 noon on, November 30.