BORDERS MP Michael Moore has been globetrotting in his role as Secretary of State for Scotland.
Sales of Scotch whisky have reached a record high in Brazil this year and Mr Moore was in South America’s largest country recently to press for fairer trade measures to make the product even more attractive there.
Shipments of Scotch to Brazil between January and September this year were worth more than £75million – surpassing the record total for the whole of last year, £67million.
Mr Moore said that while the last decade had seen a 130 per cent rise in export value to Brazil, he was keen for the country to reduce the negative tax impact on UK products such as whisky. Reform in line with Brazil’s World Trade Organisation commitments would encourage investment in the market.
Leading Scotland’s largest-ever trade delegation to Brazil, Mr Moore last Wednesday met Fernando Pimentel, minister of development, industry and foreign trade, raising these concerns with him.
Mr Moore told us: “The numbers tell the story of a growing demand for Scotch whisky here in Brazil. But from the people I’ve met here and the changing demographics of this country, I am very confident that the potential for future sales is much greater. That’s why I raised the issue of tax on whisky with the Brazilian trade minister at our meeting in Brasilia.”