Royal award for bike campaign

LOTHIAN and Borders Police’s Around the Corner, motorcycle safety campaign has been awarded the Prince Michael International Road Safety Award (PMIRSA) in recognition of the outstanding contribution it has made to improve road safety in the Motorcycle Industries Award category.

In 2007, Around the Corner was created to reduce the number of motorcyclists being killed and seriously injured on Scottish Borders roads.

By 2009 fatalities had reduced by 60 per cent in the region. The campaign was adopted by several other police forces in Scotland and in 2010 was recognised by the Association of Chief Police Officers in Scotland.

In essence it is a campaign by bikers for bikers – encouraging safe riding by utilising a believable peer group and interactive technology to enforce the road safety messages.

Around the Corner spokesperson, Sandy Allan said: “On behalf of Around the Corner I’m delighted to accept this award. Many people over a long period of time have worked incredibly hard to make Around the Corner a success. When Around the Corner was first devised, the goal was to reduce the number of bikers in our area being killed and seriously injured. A number of enforcement interventions had limited impact and often simply dispersed the problem”.

In seeking a solution, Around the Corner, an intervention to develop education through positive interaction and encouragement was devised.

He added: “Police motorcyclists skills are universally held in high regard within the biker community. In a complete change of tack, our motorcyclists started visiting recognised biker ‘stops’ across the area to share their skills and give of their local knowledge to encourage safe riding. This instantly broke down barriers and raised awareness of local roads and rider safety”.