Train operator East Coast has launched a new mobile website to make it easier for mobile phone and tablet users to plan their journeys and stay informed about the latest travel news.
The new mobile site is now available to mobile device users equipped with iOS or Android operating systems, and has been developed from research with East Coast passengers, to ensure every feature is as user-friendly and intuitive as possible.Mobile phone and tablet users will be automatically directed to the new mobile site when they log on to East Coast’s website. The new mobile site can also be viewed via: m.eastcoast.co.uk.
East Coast Commercial and Customer Service Director Peter Williams said: “The new mobile website is a great feature for our passengers who rely on their mobile devices when travelling to access the latest travel information and plan their journey.
“We created the mobile site following research carried out with our passengers and using their feedback as a guide, developed a mobile platform that was tailored to their needs.”
Key features of East Coast’s mobile website include:
• Easy access to station information including opening times, facilities and locations via Google Maps;
• A fast, user-friendly journey planner interface covering the entire British rail network;
• Up-to-the-minute travel information supported by National Rail’s network-wide live departures information covering every station;
• Live information on any disruption affecting train services, giving users the opportunity to plan alternative travel options;
• The ability to save favourite journeys, for business or leisure travel, giving rapid access to personalised travel plans.
Peter Williams added: “More development work is being carried out so that we can grow the mobile site to offer users the ability to buy tickets using their mobile, as well as access further benefits like special offers for on-board services such as food or Wi-Fi, or money saving offers from selected partners like hotel rooms or local attractions.
“There is great scope to develop the site further and we are excited about what the future holds for our mobile site.”