New partnership tees up a bright future for Borders

A NEW partnership has begun between the Scottish Borders Golf Group and the Scottish Borders Tourism Partnership (SBTP) which should help further develop the areas golf product - a key priority of the Area Tourism Action Plan.

The SBTP has welcomed the Scottish Borders Golf Group on to the partnership in order to develop the area’s credentials as a destination capable of looking after the keenest golfer’s needs.

The Scottish Borders Golf Group will build on the success of VisitScotland’s ‘Freedom of the Fairways’ golf pass - Scotland’s best selling golf pass. The scheme, which allows golfers to play up to 10 rounds of golf over either a three or five day period, has been a great success since its inception and the new partnership with SBTP should help to develop it further.

The Scottish Borders Golf Group want to enhance the existing scheme, increase the number of golfers buying the pass and attract more accommodation providers to offer inclusive packages for golf enthusiasts.

30, 000 copies of the new Scottish Borders Golf Guide are now available and will be distributed through VisitScotland Information Centres,, through specific marketing campaigns and major exhibitions and events. The popular Freedom of the Fairways Pass is available from the April 1.

Ron Smith, chairman of Scottish Borders Tourism Partnership said: “We’re always keen to involve as many sectors of the industry as possible within the partnership. The evidence presented to us by the group showed that there is a clear indication that golf can deliver many spin-off benefits for the area and by encouraging visitors to stay longer to play more, the economy will prosper.”

Sandi Hellowell, VisitScotland regional director: “The new partnership between Scottish Borders Tourism Partnership and the Scottish Borders Golf Group is a fantastic example of businesses working together in the Borders. At this time of economic uncertainty the necessity for groups to work in the spirit of togetherness has never been greater. Added to this, in the year of Active Scotland, we’re keen to promote the area as one with serious active credentials.”