Mothers and feeding babies welcomed

BABies could be receiving a warmer welcome in council buildings in future if councillors agree today to a baby welcome scheme that promotes great acceptability of breastfeeding in public places.

By The Newsroom
Wednesday, 30th November 2011, 6:56 am

Breastfeeding rates in the Borders compare reasonably well with other parts of Scotland but only 29.6 per cent of babies are being exclusively breastfed by the age of 6-8 week and one of the reasons for that is that mothers don’t feel confident about continuing to breastfeed while going about their normal life.

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Allyson McCollan, head of joint health improvement team and Barbara Jessop, health improvement specialist said: “The aim of such a scheme is to develop public acceptability, increase awareness of breastfeeding for the health of mothers and babies, support mothers who wish to breastfeed and encourage a positive attitude towards mothers’ feeding in public places.

“Women need to feel confident that they will be welcomed as breastfeeding mothers and not seen as a nuisance or be met with embarrassment.

“The scheme reinforces the message that breastfeeding is important and valued; there are significant health benefits and it is part of a wider commitment to promoting nutrition and health and tackling obesity.