Borders Sport and Leisure is to launch a new initiative offering Borders residents the opportunity to kick-start a healthier lifestyle in 2015 through low cost access to fitness facilities.
The Fight for Your Life campaign will launch across the Borders with press adverts, radio and posters highlighting the risk that living a sedentary lifestyle poses. The campaign is supported by the opportunity to sign-up for six-month access at any of the region’s leisure centres for just £99. The deal, which is only available throughout January, offers unlimited access to gym, pool and fitness class facilities enabling those who have not participated in exercise before to find out what suits them best.
Ewan Jackson of Borders Sport and Leisure explained: “We have never taken an approach like this before. However inactivity is such a huge issue and has such dramatic effects on lifespan,we feel it is time to try something different.”