Duns’ Co-op store reopened last Friday after undergoing a £700,000 facelift including the provision of self-service checkouts.
The revamp has also led to four new jobs being created, taking its workforce to 30.
The Newtown Street supermarket plans to put extra focus on fresh, healthy foods, meal ideas and essentials, it says. The changes will also yield a funding boost for community groups through a new membership scheme.
Members receive a 5% reward on purchases of own-brand products and services, with a further 1% going directly to local worthy causes.
Groups set to benefit include Duns Community First Responders, Duns Pipe Band and Friends of the Knoll.
Young Scot card holders will also get a 10% discount off their groceries.
Store manager Lorna Burns said: “We are delighted to have made such a significant investment in our Duns store. It has a great new look, and we are looking forward to re-launching and serving the community.
“The Co-op is moving forward with a clear purpose and momentum, and our ambition is to establish the store as a local hub, a real asset for the community. It is an exciting time for the whole team.”
Area manager Stuart Galloway added: “The return to our clover leaf design logo – first used in the 1960s - aims to re-establish the Co-op as a centre for the community, and we want shoppers to know that they can become a co-owner and member of their Co-op.
“We are also giving back to the community. Our members have an opportunity to make a difference locally.
“Simply by using their membership card when they shop with us, they will raise much needed funding for organisations who contribute to improving local life.”
For information about Co-op membership and its local community fund, go to www.coop.co.uk/membership