The TV personality is urging communities to keep beaches “barefoot friendly” in 2012 as the ambassador of the Barefoot Wine Beach Rescue Project. He will be personally getting involved and visiting beaches around the UK alongside environmental charity Surfers Against Sewage in a bid to rid beaches of marine litter.
After collecting a Barefoot Wine/SAS t-shirt and any necessary kit, volunteers will spend an afternoon collecting litter along their local beach and end the day with a celebratory glass of Barefoot Wine.