BERWICKSHIRE Dive Tourism Association made a big splash at the London Dive Show this week.
The two day event attracted over 14,000 divers and Dive St Abbs Eyemouth which formed part of the British Isles area were inundated with enquiries from divers keen to discover some " World class diving close to home ".
As the only Voluntary Marine Reserve in the country, divers were amazed at the wide range of marine life and clear water which makes the area one of the best diving locations in Britain.
There was also a huge amount of interest shown in the area's wreck diving, in particular seeing the underwater footage of the discovery of the WW1 U-boat in January.
The website www.divestabbseyemouth.co.uk contains all the latest dive news, information on dive operators, accommodation and everything a diver would need to plan their diving trip to the area. Since the Dive Show in London traffic to the website has been phenomenal with numerous bookings being made as a result.
Chairman of The Berwickshire Dive Tourism Association, Stan Johnson, said: "We were absolutely delighted and overwhelmed by the interest shown in Dive St Abbs Eyemouth at London and this has certainly proved the benefits of marketing the area under one strong clear brand.
"We see this as just the start of seeing the area reach its true potential".
The Berwickshire Dive Tourism Association is a group of businesses who came together after Scottish Enterprise Borders and the Scottish Sustainable Marine Environment Initiative recognised the opportunities presented by diving on the Berwickshire coast. They meet on a regular basis and are working hard to achieve priority actions set out in their overall plan to promote St Abbs/Eyemouth as 'world class diving close to home'.
Although primarily dive focussed, the group also wish to engage with the wider tourism business community and encourage anyone interested to join the association.