Simpsons sells itself Stateside

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Simpsons Malt is attempting to expand its customer base across the pond this week by showcasing its products at a Washington DC conference.

Held over four days this week, The Craft Brewers Conference and BrewExpo America attracts over 400 exhibitors and speakers from the USA, Canada and Europe.

Over 6,000 small and independent craft brewers are in the American capital for what is regarded as the largest industry event in the world.

Simpsons Malt is already exporting its malt, sourced primarily from farms in the Borders and north Northumberland, to the United States. But the family firm believes there is potential to do more business in North America.

Director Peter Simpson, one of the fifth generation of maltsters, is introducing his company’s premium malt including Golden Promise, Maris Otter, Roast Malts and Best Pale Ale.

He wants to encourage craft brewers to taste the difference between the various malts made using traditional methods. The company’s Tivetshall plant, situated in the English barley growing county of Norfolk, has been producing malt since 1872 using malt roasting drums designed to produce small quantities of high-grade malt.

Peter said: “There is no 
better way to demonstrate the quality of our malt then by getting craft brewers to see, touch and taste it.

“I am confident that once experienced, craft brewers will become converted to Simpsons Malt. We are certainly growing our quality reputation here in the USA line with that in the UK.”

There are 2,336 breweries operating in the USA with an estimated 98 percent of which are craft.

Peter’s brother, Richard, also a director at the firm, added: “The craft brewing is shaking a lot of the perception of beer and ale. It means we’re doing slightly more exports than we have done.

“Brewing in America has really gone ballistic. So we are supplying more there.”