Getting linked-in to social media

Eyemouth-based food businesses Oblo and Giacopazzi’s were among 69 different Borders organisations and 90 delegates who attended a free one-day conference on the growing benefits of social media and internet marketing.

The event, held at Dryburgh Abbey Hotel, saw presentations from a number of social media experts on the business benefits that can be provided by online tools such as Trip Advisor, Facebook,Twitter and Linkedin.

A number of discussion sessions during the day also highlighted social media’s role in reputation management, tourism marketing and in building up relationships with consumers and other businesses.

The conference also offered delegates the opportunity to network with members of Borders Creative – a new trade group comprising creative businesses in the region including web design, marketing companies, design agencies and photographers.

Kerry Waddell from Oblo and Giacopazzi’s attended the event. She said; “We already use tools such as Facebook and Twitter however it was really useful to find out how we can develop this part of our marketing and how social media has the potential to help with the new business ideas we are currently devising.”

The conference was organised by the Business Gateway South of Scotland Creative Clusters Project, as part of its events programme.

Project co-ordinator, Hugh Williams said: “We were delighted with the response from organisations in the Borders who are obviously keen to learn more about the benefits of these increasingly important online marketing tools for modern businesses.

“We hope we have helped to equip them with the knowledge required to develop or expand their social media strategies and grow their businesses as a result. “ Speakers at the conference, entitled “Customer Engagement and the Evolution of Online Marketing” were social media expert Luke Brynley-Jones, digital media, tourism and business consultant Lesley Wood, and PR consultant Kevin Dorian.