Foundations are laid for growth

Owners of Pease Bay Leisure Park is to add 260 new pitches to its award winning sister holiday destination at Thurston Manor, increasing capacity to over 900 pitches.

The new development has been named Deer Park and the first phase will see 53 new holiday home bases completed by the end of August.

Set in 175 acres of countryside near Dunbar, Thurston Manor is a former country estate popular with a wide range of holiday home owners and tourists visiting the area. Boutique holiday park operator Verdant Leisure has invested significantly in site improvements since acquiring Thurston Manor three years ago in a management buy-in backed by private equity investors RJD Partners. The addition of Deer Park is a further boost to the local economy.

Commenting on the development, Verdant Leisure’s operations director, Bev Dixon said: “Thurston Manor is set in magnificent countryside and Deer Park is a sensitive development that will enhance the amenity for over 500 existing holiday home owners who buy homes here to escape for a bit of downtime with family and friends whenever they can. We already have over 12,000 holiday visitors each year and this expansion will be good news for East Lothian businesses.”

Verdant Leisure, which also owns Pease Bay Leisure Park, Riverside Country Park in Northumberland and Viewfield Manor Leisure Park in Ayrshire, earlier this year reported a 30% increase in holiday bookings after investing over £900,000 in creating a more luxurious affordable offer for holiday makers.

Demand for short breaks has increased sharply, with customers opting to take more than one holiday per year. The early spike in sales comes after a strong season in 2012 which saw holiday sales at Thurston Manor up 66% on the 2011 season, and Pease Bay finished 74% up on the previous year. The company is investing a further £400,000 in phase one of Deer Park at Thurston Manor.