Borders tourism businesses are being urged to understand their audiences and how to harness the power of technology at the Business Tourism Scotland Conference at the Glasgow SECC.
Fergus Ewing, Tourism Minister said: “Business tourism has moved from being perceived as a niche part of Scotland’s overall tourism sector, to become one of the principle focuses and interests.
“This not only makes a contribution to our economy, it is also an opportunity to showcase Scotland to business tourists as a premiere location to invest, study, live, work and visit – again and again.”
Neil Brownlee, head of VisitScotland’s business tourism unit said: “Business tourism is worth £1.9bn to the Scottish economy, but the world is changing and businesses must innovate and reinvent themselves consistently to maximise growth. ”
The Business Tourism Scotland Conference is on Monday, November 11. Tickets are £80 including lunch and refreshments. www.businesstourismscotland.co.uk