Over 90 tourism businesses from across the Borders gathered in Hawick last week for the annual Scottish Borders Tourism Conference.
Working together to raise awareness of the Scottish Borders as well as managing and marketing their own businesses was high on the agenda for those who were present.
Carol Ann Houghton, chair of the Scottish Borders Tourism Partnership, said: “This year’s conference was a fantastic day with a great turnout from Borders-wide businesses.
“I’d like to thank all our speakers, sponsors and exhibitors for helping create such excitement and passion about the potential for our tourism industry. Now’s the time to build on that and work together to deliver a vibrant future for the region.”
Calum Kerr, MP for Berwickshire, Roxburgh and Selkirk, was unable to attend the conference following the Westminster terrorist attack.
Sending his support Mr Kerr said: “For reasons that will now be well known to all, I was unable to attend what was by all accounts an inspiring and energised event on what is an absolutely critical topic for the economic development of our region.
“We know that we have phenomenal resources to draw upon: whether that’s our landscape, our food, our history, or our people. But there is a clear need to harness of all those resources and package them more effectively.
“It was great to hear that a range of creative ideas on how finding a collaborative solution to take things to the next level emerged during the course of the conference.
“I eagerly await the opportunity to engage with the outcomes from this event and look forward to exploring how we can get the specific proposals moving.”
National and local speakers at the event included: Tom Campbell, chief executive of North Coast 500; Kim Proven from The Loch Earn Tourism Information Group; and local tourism projects such as The Borders Distillery and Scottish Borders Winter Festivals.