One of Scotland’s leading sports business figures kick starts the Borders Business Masterclass Tour today, Thursday, April 30th.
Organised by Business Gateway Scottish Borders, the five event tour will see experts in the fields of marketing, social media, motivation, innovation and sales visit towns across the region over the next six months.
Leading the pack will be a former CEO of Scottish Rugby, Phil Anderton, who has held senior positions with the likes of The Coca-Cola Company, Heart of Midlothian FC and the ATP World Tour. He will use his insight to help attendees update their own marketing strategies at Abbotsford House, Galashiels.
The European funded events, which are free to attend and all start at 6pm, will also provide local business owners with an ice breaking ‘speed networking’ event alongside general networking opportunities.
On May 21, in the Eastgate Theatre, Peebles, Liz Melville, one of the first Scottish business owners to harness the power of Facebook will help take ‘the fear of the unknown’ out of social media. The first Scottish woman to conquer Everest, Polly Murray, will be at Mansfield House Hotel, Hawick, on June 25, helping business owners develop their own techniques to deal with stressful situations.
On August 27, in Duns High School, Philip Oldham, the first ever CEO of Lyle & Scott to be recruited following a three month social media campaign, will talk about the use of innovative business practises that can help ignite company fortunes.
Closing the tour in Earlston High School, on September 24, will be international sales expert Jackie Wade, providing provide motivation and inspiration to help attendees unearth their business’ full potential.
Visit Business Gateway Scottish Borders local page or call 01835 818 315.