Bedecked in a black cloak, wide-brimmed hat and a fearsome black rubber crow’s beak, the Crowman delves into his ancient Gladstone bag.
Meant to resemble a historic plague doctor, the slightly troubling figure brings out one of three top-quality gins brought to the market by a Kelso company which has won the race to be the first to distill gin in the Borders for 180 years.
And, despite the outlandish marketing ploy, directors of the Kelso Gin Company – Rob Armstrong and Simon Rutherford – insist their products have more to offer than a quirky selling point.
According the distilling genius behind the gins, Andrew Crow, it all comes down to how it is produced – by using only the heart of the gin.
Andrew explained: “We work with organic grain spirit and do everything by hand. The slower the process, the more copper it touches, the better, the smoother the drink.
“It takes us 24 hours to produce 60 bottles, so we are looking to purchase two more stills so we can get the three flavours going at once.”
At £39.50 per bottle, the gin can be bought online or from local outlets. Visit www. thekelsogincompany.com