JOHNSTON Press, publisher of the Berwick Advertiser and Berwickshire News, has launched a new entertainment website.
WOW247 will keep users up to date with what’s on where and what’s on when locally and across the UK, 24 hours a day, seven days a week.
WOW247 allows people to search a database of over 500,000 events across categories including film, music, theatre, food and drink. The site has been created using technology which allows the audience a great experience whatever the device.
It showcases events across the country and also allows users to set their location for a locally-focused experience.
With over 10 million visitors a month, Johnston Press operates the largest online regional newspaper network in the UK. This audience, coupled to the WOW247 platform, gives promoters an unrivalled opportunity to promote their event in the national and local market.
Paul Napier, group editorial development director, said: “We’ve created WOW247 with the wishes of the audience and the needs of the advertisers clearly in mind.
“People coming to WOW247 will find a huge, rich database of events which is easy to search and gives all the information anyone could need to take part in a leisure activity. On top of that, there will be lots of previews, reviews and opportunities for the audience to share their thoughts on what they’ve seen and enjoyed - or not - as well as publicising their own events.
“And advertisers have many attractive options to put their event in front of the people who are most likely to be encouraged to respond.
“We’re bringing content from around the country together into one place – hyper local, wherever you are – and whatever ‘local’ means to you. You decide.
“WOW247 is a rich national entertainments site and a rich local entertainments site which you can shape to fit the way you want to organise the fun things in your life.
“It’s also the first website we’ve created to give a first-rate experience on whatever device is used, so WOW247 is great on smartphones, on tablets, on laptops and on desktops.”