You know a car maker is trying really hard to connect with young buyers when it purposely misspells the name of its new offering to grab maximum attention in the marketplace.
Renault is the latest in a long line of manufacturers content to rip up the dictionary, and its Captur - without an ‘e’ - enters an important and growing category, that of the mini SUV.
A fraction over four metres in length, the Captur is rooted in supermini territory. However, with a generous 200mm of ground clearance, in relative terms it towers over the Clios and Fiestas of this world.
The result is a lofty and, for an increasing number of buyers, desirable driving position plus the associated benefits of good all-round visibility.
Factor in a wide opening tailgate complete with a waist level load lip and reversible boot liner and you’ve got a package Renault hopes will tempt families out of their existing, conventional hatchbacks, estate cars and possibly larger, more costly to run SUVs and people carriers.
Certainly, on the cost of ownership front Renault’s current plan on focusing on frugal, small capacity petrol and diesel engines should find favour with cost conscious motorists. You might need to regularly shift down a gear on motorway inclines and if carrying a full load, but it’s never vocal or unrefined.
The same is true of the petrol alternatives, in that the real world experience is a surprisingly positive one despite the lack of cubic centimetres on offer.
Turbo technology again features alongside an all new 1.2-litre 120 horsepower motor, and like the diesel option there’s the prospect of above average mpg in the real world.
Combine this with the option of a slick-shifting dual clutch semi-auto gearbox on selected models and the Captur becomes a refreshingly easy to use and drive car.
For all the Captur’s neutral handling, accomplished ride and modest footprint, for many the real focus will be on the car’s practical elements.
Generous standard equipment across the four model range - including a good spread of safety kit - completes what is an attractive package, both visually and from a practical perspective.
Furthermore, the Captur can be had with a high-end audio and navigation system, Bluetooth phone and MP3 player connectivity plus removable and washable seat covers and a full keyless go option.