Parents urged to Play Talk and Read

Aileen Campbell, Minister for Children and Young People with her son Angus (13months) outside the PlayTalkRead bus which will be visiting Duns
Aileen Campbell, Minister for Children and Young People with her son Angus (13months) outside the PlayTalkRead bus which will be visiting Duns

A NEW PlayTalkRead Bus, part of the Early Years campaign, is heading to Berwickshire for the first time and is set to encourage parents and carers to play, talk and read more often with their kids.

The PlayTalkRead Bus will be visiting the Market Square in Duns, tomorrow (Friday, March 2) from 10am to 5pm, and the Co-op car park in Eyemouth on Saturday, March 3, from 10am to 5pm.

Launched by Scotland’s new Minister for Children and Young People, Aileen Campbell, the roadshow will visit all 32 local authorities in Scotland as part of the Scottish Government’s PlayTalkRead campaign which focuses on the early years of children’s lives.

Created in partnership with Scottish Book Trust, the Play@Home scheme and other voluntary organisations including Working on Wheels and Scottish Pre-school Play Association (SPPA), the colourful PlayTalkRead bus will offer mums, dads and tiny tots in towns and cities across the country free Bookbug, song, rhyme and story sessions. Parents and carers will also have time to relax and unwind with their little ones, learning the benefits of Baby Massage.

The national campaign is aimed at helping parents stimulate their children from day one through free or low-cost, fun activities. It also includes TV adverts and a one-stop website for parents of young children.

The initiative is designed to build upon the success of the campaign earlier this year by helping parents create strong foundations to improve their children’s future life chances.

Aileen Campbell said: “Playing, talking and reading more with our children can greatly enhance their development while also providing great opportunities for parents to bond with their wee ones. As a Government, we’re committed to improving the life chances of Scotland’s children by giving them the best possible start in life through investing in the early years. The PlayTalkRead campaign is a great examples of this approach and I look forward to it continuing its excellent work in 2012.”