BABies could be receiving a warmer welcome in council buildings in future if councillors agree today to a baby welcome scheme that promotes great acceptability of breastfeeding in public places.
Breastfeeding rates in the Borders compare reasonably well with other parts of Scotland but only 29.6 per cent of babies are being exclusively breastfed by the age of 6-8 week and one of the reasons for that is that mothers don’t feel confident about continuing to breastfeed while going about their normal life.
Allyson McCollan, head of joint health improvement team and Barbara Jessop, health improvement specialist said: “The aim of such a scheme is to develop public acceptability, increase awareness of breastfeeding for the health of mothers and babies, support mothers who wish to breastfeed and encourage a positive attitude towards mothers’ feeding in public places.
“Women need to feel confident that they will be welcomed as breastfeeding mothers and not seen as a nuisance or be met with embarrassment.
“The scheme reinforces the message that breastfeeding is important and valued; there are significant health benefits and it is part of a wider commitment to promoting nutrition and health and tackling obesity.