A dog born at the former SSPCA animal rescue centre at Mellerstain has turned to modelling to raise funds.
Zara, a Staffordshire bull terrier born at the centre, is featuring in an advertising campaign for Calzeat, a textiles company based near Biggar. The family business have offered to donate £1 from the sale of every Funfair scarf and over £1,000 has been raised so far.
Calzeat designer Tom Renton spotted Zara’s potential as a poster girl after she was rehomed by his niece.
Tom said, “In the photograph Zara is proudly wearing her Funfair scarf while my son Zafer looks rather unhappy that he’s not got one to keep him warm.
“The original plan had been for Zafer to wear the scarf and have Zara pull it from him for the caption ‘Everyone Wants a Calzeat Scarf’ but she was not keen on that idea at all and was much happier to model it herself.
“We are very proud to support the Scottish SPCA and the work they do as without them Zara may not be here today and enjoying life with her loving family.
“It’s also great to be able to show a staffie in a positive light as they get a lot of unfair press.”
Chief Superintendent Mike Flynn said, “We are delighted Calzeat are supporting us to help our work through the sale of a scarf modelled by one of our very own rescue dogs.
“As an animal welfare charity we receive no government or lottery funding and we rely solely on donations, so we are always incredibly grateful for any funds raised on our behalf It’s fantastic to see that Zara has become something of a celebrity and hopefully this will make people think twice about staffies.
“All too often they are unfairly labelled as dangerous and aggressive when in fact they tend to be friendly and affectionate dogs, like Zara. With the support of Calzeat, we’ll be able to rescue and rehome even more animals in desperate need of our help.”
To purchase a scarf visit www.calzeat.com.