WITH reports of snow for the region tomorrow, it seems apt that the Scottish Government have chosen this week to launch their ‘Ready for Winter’ campaign.
While around 40 per-cent of people in Scotland say they feel prepared for severe weather according to new research published today, people are being asked to look at all aspects of their preparedness through this year’s Government initiative, their second in partnership with the British Red Cross.
Findings from the survey carried out jointly by Red Cross and the Government showed that: 39 per cent of people said that they were prepared for periods of severe weather; people are most concerned about power cuts, being cut off from water supply or disruption to fuel supplie and the vast majority of car owners (76 per cent) think they are doing enough to prepare for poor driving conditions with just an ice-scraper and de-icer.
In the last three years parts of Scotland have been badly affected by severe weather – from the damaging storms of early 2012 to the snow and freezing temperatures of the previous two winters which were among the worst in decades and hit many people in Berwickshire hard.
Launching the campaign, Minister for Transport and Veterans Keith Brown said: “One of the key drivers behind this year’s campaign is to encourage everyone in Scotland to start thinking about how severe weather could impact them at home, before setting out on journeys, in their communities, and at their place of work.
“Our weather can change quickly and this year we have already seen some people affected by floods and high-winds. We need to keep getting the message out to families, businesses and communities across Scotland about the need to get ready for all kinds of severe weather.”
David Miller, Red Cross operations director for East Scotland, added: “Severe weather can take many forms – not just snow and ice – and it is important that we are all prepared for it at home, on the road and in the community.
“Last winter was the mildest in years, yet many people in Scotland still suffered hardship and inconvenience due to high winds and flooding which resulted in temporary loss of utilities and caused great damage. We cannot legislate for the weather but we can make life easier for ourselves if we take a few simple steps to prepare for it.”
The campaign will feature marketing activity across TV, local press, radio and social media,
Further information is available at www.readyscotland.org.