Increasing attendance at Kelso racecourse

The 2011/2012 season at Kelso Racecourse may well be over, but the course is already eager to improve attendance and increase prize money ahead of racing commencing in October.

End of season figures have resulted in a 6% increase in average daily attendance on last season, despite the disruptions in weather throughout the season.

Managing director Richard Landale commented: “This is a very pleasing result despite losing two meetings and having to manage extremes of weather.

“We will now sit down and finalise plans for next year but hope the board will agree to leave admission fees at the same level for next season”

The course has focused on increasing corporate hospitality throughout the season, and their persistence in striving for improvement has been rewarded with a 36% increase in race day hospitality packages. “

The course is currently in the process of planning its race schedule for 2013.

Last season saw an upward curve in the total number of declared runners and with an extra £50k being added to the prize money fund for next season the course is looking forward to the positive effects this will have on their quality of racing.