MICK and Sue Durnall from Manchester were the lucky winners of a national destination campaign and were wowed with a two night stay at the majestic Gunsgreen House in Eyemouth.
As part of VisitScotland’s Surprise Yourself campaign, the couple enjoyed their mini-break to the area and said they were particularly impressed with the mix of beautiful countryside, dramatic coastline, and charming towns as well as the friendly people.
This was their first ever visit to the Berwickshire and the Borders and they said they had a great experience at Nisbet’s Tower and a passionate tour of Gunsgreen House also gave them a wonderful insight to the local area and has encouraged them to return at a later date.
The Surprise Yourself campaign is a joint partnership between VisitScotland and Scottish Borders Council and focused on the Year of Creative Scotland 2012, outdoor activities, food abd drink, touring and wildlife opportunities available in the region.
This year’s campaign used the strapline ‘Explore Scotland - we’ll point you in the right direction’ and activity included sales promotion partnerships with well known brands such as major bike retailer Wheelies and sportswear brand Regatta, linking with the region’s strong activity and cycling offering. Sales promotion activity also included a mixture of emails, online banners, leaflets and social media as well as a competition offering the chance to ‘Win a break to the Scottish Borders’ with the combined sales promotion activity providing more than 400,000 opportunities for consumers to see messages about the region.
In addition to this a Scottish Borders mailer, encouraging visitors to the area, was also included in a national direct mail pack sent to 43,000 UK households at the beginning of September.