Residents in the Scottish Borders will be encouraged to use the post-Christmas lull to clear out their sheds and cupboards and recycle their electronic waste (e-waste).
From Boxing Day, an advert on e-waste recycling will be shown to 34 million viewers in the UK, running for four weeks on the television network UKTV.
The 30-second film aims to increase public awareness of the need to recycle waste electronics, such as washing machines, fridges, televisions and electronic gadgets – anything with a plug or battery. The film shows how e-waste that is diverted from landfill can be sent for recycling so that its materials can be recovered for use in new products.
Weee Connect, an industry partnership of the UK’s largest e-waste recycling schemes and recycling companies, has funded the 30-second film. European Recycling Platform (ERP), which manages the recycling of e-waste for Scottish Borders Council, is a founding partner in this industry alliance. Non-financial support came from the Waste and Resources Action Programme (WRAP) whose ‘Recycle Now’ branding is used in the film.
E-waste is the fastest growing waste stream in the UK. Raising public awareness of this type of recycling is particularly important as changes to legislation could mean that the UK will have to meet substantially higher e-waste collection rates from 2016.
Councillor Len Wyse, SBC’s executive member for environment and infrastructure said: “We are constantly improving our figures in overall recycling terms and this seems an appropriate time to consider what we do with electronic items.
“Many adults and children will have received upgraded equipment and gadgets for Christmas and may be ready to part with their old model.”
Maggie Cripps, waste treatment officer at SBC added: “We are very keen to encourage the public to take their old, broken or unwanted electronic items to one of our recycling centres.
“Once Christmas has passed people often have a clear-out so this is a good time to promote this message. A full list of our recycling centres is available at www.scotborders.gov.uk.”