Duns Service Station has teamed up with road safety charity Brake to launch Jet’s ‘20 is Plenty’ campaign to improve road safety for children in the area.
Jet’s aim is to encourage a community-wide commitment to driving at a maximum speed of 20mph in built up areas.
From Monday, June 13, to Sunday, July 3, local residents are being invited to show their support for Jet’s ‘20 is Plenty’ campaign by signing a pledge in-store to drive at or below 20mph in built up areas. The pledge board will be displayed at the Jet site and everyone signing up will be able to take away their free Jet pledge pen.
Jet’s ‘20 is Plenty’ campaign coincides with Brake’s annual Giant Walking Bus initiative which takes place in June each year. Upwards of 100,000 schoolchildren will take to the streets across the UK on Wednesday, June 15, to learn about safe walking and encourage drivers to slow down to 20mph or lower in built up areas.
Shockingly, five children are killed or seriously injured every day while walking on UK roads. If a child steps out three car lengths in front of you when you are driving at 30mph, you would hit the child at 27mph - with the same force as the child falling from a third-floor window onto concrete. Reduce your speed to 20mph and you should just have enough time to stop before hitting the child.
A Jet spokesperson fsaid: “Jet sites across the country will be taking part in the ‘20 is Plenty’ campaign, appealing to drivers to help to combat the tragic consequences of speed by slowing down in towns and villages. We are delighted to be bringing the campaign to our local area. Road safety is such an important issue for local families so we hope to see our community join together in support of this by pledging to drive at 20mph or below in built up areas.”
Julie Townsend, campaigns director at Brake, added: “Small increases in speed mean big increases in braking distance, but many drivers don’t realise this.
“At 30mph, it takes nearly twice as long to stop compared to driving at the much safer speed of 20mph.
“As a charity that supports families devastated by road death and injury, we see at first-hand the pain and trauma that road casualties cause. All drivers can help to prevent these needless tragedies and make the local community safer by pledging to slow down to 20mph or below in built up areas.”