Business is e-tailored to meet clients’ needs

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A Borders business whose clients include film actors Daniel Craig and Hugh Grant is set to become a global leader in e-tailoring.

ScotlandShop, based in Duns, has invested £25,000 to adapt specialist design software that allows customers to instantly see an exact replica of their chosen garment in over 1,000 tartans and tweeds.

It is the first company in the UK to offer online shoppers a tool previously only used by fashion designers; providing them with instantaneous images of garments that can be viewed in 360 degrees.

The project, which secured a Digital Voucher worth nearly £4,000 with help from Business Gateway Scottish Borders, has taken over eight months to come to fruition with support from web developers Brightwire.

ScotlandShop owner Anna White explained: “As an e-tailor we need to ensure that what our customer sees is what they get. It may sound easy, but when you are dealing with such a wide range of traditional fabrics with such complex designs it becomes extremely challenging.

“What the programmers have been able to do is adapt the software into a dynamic online tool that sets us apart from our competitors and allows customers to view the garment in their chosen tartan before they purchase.

“This will provide customers with the peace of mind they require when investing in the high-quality garments we produce at ScotlandShop.”

The firm, whose website has been translated into five different languages, is projecting its turnover will increase by at least 13% thanks to the cutting-edge technology which went “live” this week.

Set up in 2002 after Anna decided she no longer wanted to commute from the Borders to Glasgow three days a week, the business initially sold locally-made crafts and textiles.

Quickly, textile sales outstripped crafts and ScotlandShop introduced a range of garments designed by themselves in 2005.

After working with Business Gateway on the Excellence in E-commerce programme, the company underwent a re-brand and re-launched its website in 2010, providing customers with higher-end products and tailored garments exclusive to the brand.

Anna said: “All our products are made in Scotland, with the majority produced in the Borders. We produce products from traditional fabric that is manufactured using traditional techniques, but which are modern in design.”