Businesses from across the Scottish Borders are set to take centre stage at this year’s Royal Highland Show after the region was chosen to be the event’s key focal area for 2011.
The region’s diversity - from food and drink production to outdoor activities, events, history, culture and luxury goods - will be highlighted during the four-day event which takes place from June 23-26.
Each year, the Show organisers choose an area to showcase based on the location the event would have visited if it still toured the country as it did before it became a permanent fixture at Ingliston in 1960.
Over 40 businesses and organisations from the Borders will be in attendance with an extensive presence in five showcase areas.
The Countryside area will feature several businesses which are involved in recreation and outdoor sports from quirky camper van holidays and trike tours to canoeing and high-octane mountain biking.
In the Food and Drink pavilion 12 of the area’s top producers will give visitors the chance to see and taste their wares.
The Shopping Arcade will feature cutting-edge cashmere and textiles designs ranging from well-established knitwear producers to award-winning new-start, Jaggy Nettle, the creator of the Tweed Hi-Top.
Additional Border marquees will highlight the region’s visitor attractions including historic houses, gardens and galleries as well as its vibrant events programme which features fabulous festivals such as The Festival of the Horse which celebrates its 10th Anniversary with the Household Cavalry performing at Floors Massed Pipe Band Day (August 28); and the Jim Clark Rally.
The businesses are being assisted to exhibit at the event by the Show’s Presidential Team and agencies including Scottish Borders Council.
SBC Councillor Vicky Davidson said: “Last year over 185,000 people attended the Royal Highland Show including many overseas visitors so this is a fantastic opportunity to showcase Border businesses and the region as a whole.
“Border farmers of course have always done well at Ingliston but this is a chance to highlight the quality, range and sheer diversity of Borders produce and design work from across the region as well as some of our top class visitor attractions and activities.”
One of the businesses already looking forward to participating is Thistle Trike Tours from Linton Bankhead.
Ian Douglas of Thistle Trike Tours said: “We will use the Highland Show as a platform to showcase our trike tours of the Scottish Borders.
“The opportunity to travel through the stunning Scottish Borders scenery on a trike motorcycle is unbeatable and being able to exhibit at the event as part of major showcase is a great opportunity to get across the message about the huge range of activities you can enjoy in our region.”
The Royal Highland Show will take place from June 23-26 at the Royal Highland Centre, Ingliston.
Tickets can be booked in advance by visiting www.royalhighlandshow.org