SIR, - Further to Councillor Nicholas Watson’s recent call for “less spin more substance” from Scottish Borders Council, can I give a practical example of what I would consider to be better communication.
It has been brought to our attention that in the last few weeks many people have had a problem in knowing when rubbish is going to be collected. The council web pages have been frequently consulted by people confused both by the Christmas/New Year’s holiday changes and the disruptions due to the weather - Scottish Borders web pages, unlike many councils, have not provided any specific information on this topic - general statements are useless to people wanting to know when to put out rubbish.
Also, we do know when Christmas is happening, so why not plan ahead and put any “holiday” changes into the timetables which are distributed to all households every year. More efficient and much cheaper to plan ahead.
The newly revamped Scottish Borders communications team should consider examining what information the public really need from council departments, and provide this efficiently, effectively and timeously; and place a much lower priority on presenting unpopular decisions in the best light.
The public in the Borders are intelligent and well educated, they will appreciate good honest information and quickly spot the “spin”. They deserve good public information from their council.
The Borders Party,